Motrin Baby Wearing Blunder
Motrin launched an ad campaign directed at moms who wear their babies. In an effort to reach out and feel their pain, the ad resulted in more of a foot in the mouth reaction.
There are MANY baby wearing mommy bloggers that are taking this to heart and voicing their opinions all over the web, including micro-blogging sites like Twitter. Katja Presnal put together this great summary of what the general reaction is on Twitter. Find out how hundreds of moms can use word of mouth marketing in 140 characters or less.
So what’s the lesson here? Don’t assume you know what your target audience wants. I find it very hard to believe that any moms that wear their babies were asked what they thought of this ad before it was launched. Obviously it had a negative reaction.
Note to self…don’t under estimate the power of mommy bloggers.
A simple Google search for the term Motrin Ad will show you what everyone else is saying.
So Motrin gets a big FAIL! Let’s see what they’ll do to take care of this pain in the neck they’ve created for themselves.
More posts on the Motrin Ad Blunder:
Claire | Nov 18, 2008 | Reply
So, people aren’t getting why this commercial is so offensive. I’m trying to explain that it sounds exactly like this to me:
“Putting your baby in a car seat seems to be in fashion. I mean, in theory they’re great. There’s the bucket seat, the convertible, the booster. And, who knows what else they’ve come up with. Put the baby in the backseat, on the sides, in the middle, drive carefree. Supposedly it’s a real safe experience. They say that babies in car seats die less than others… Buy Motrin!”
Patti | Nov 20, 2008 | Reply
Glad to see Motrin has pulled this ad. What a dumb goofup. One thing I found funniest: many, if not most, baby-wearing moms are also breastfeeding, and pretty much avoiding painkillers unless they really need them. Carrying my daughter in the Bjorn never really made my back hurt, just got me in shape quick after my daughter was born! Yeah, they really blew it trying to reach baby-wearing mamas. Totally missed the boat.
SRS | Dec 6, 2008 | Reply
I wish blunders to that degree drove companies with idiotic message right under.
Carrying babies makes people stronger.